Key Deliverables:

 

Inbound Marketing

 

• Build and manage a rich content that attracts a qualified audience to our owned properties (including whitepapers, reports, webinars, infographics, etc.).

 

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

 

• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

 

Social Media

 

• Create shareable content appropriate for social networks to spread both brand and content.

 

• Run regular social promotions and campaigns and track their success both Paid and Organic promotion.

 

• Organic Social Media Marketing Automation

 

• Track, measure, and analyze all initiatives to report on social media ROI.

 

Content Marketing

 

• Create simple, Meaningful and relevant content for email, social media, lead generated etc. and providing the customers regular, helpful content that’s aligned with their needs and interests.

 

• Collaborate with sales professionals, product experts, to produce relevant content that meets the needs of both key stakeholders and audience.

 

Public Relations / Media Relations

 

• Organize press conference and product launch

 

• Identifying the industry specific media and selecting a PR Agency accordingly.

 

• Assist with event planning, including working with vendors, event coordinators, and designs for on-site collateral.

 

• Finalizing the content for press releases, corporate announcements, and creatives and which matches the stakeholders as well as audience objective.

 

Email Marketing

 

• Grow our email list organically and inorganically

 

• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

 

• Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).

 

• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

 

• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

 

• Automate and preschedule the E-mail Marketing as much as possible and working with automation tools.

 

Experiential Events

 

• Establish theme and objective of the event as per the business demand

 

• Budget allocation for complete event which includes Venue, F&B, Travel & Stay, Takeaways, Printing & Marketing.

 

• Finalizing the venue and venue coordination.

 

• Vendor coordination for Takeaways, Printing, backdrop, stage, F&B and Travel & Stay.

 

• Finalizing speakers, event flow and agenda as per the stake holders objective.

 

• Building event website.

 

• Finding sponsor.

 

• Promotion of the event through different channel and visitors marketing.

 

SEO

 

• Manage both on-page SEO and off-page SEO for the company.

 

• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

 

• Coordinating with external partner website site and relevant bloggers for link building and increasing website traffic.

Paid Marketing

 

• Managing Google Ad Words for PPC campaigns

 

• Manage the strategy and setup of all paid campaigns.

 

• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

 

• Collaborate with stake holders to maintain a consistent brand voice and message across all paid programs.

 

• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

 

Product Development

 

• Understanding the business environment, brainstorming with sales and updating the stakeholders about the requirement of new product.

 

• Together with the product team, educate both internal and external stakeholders about our product features and their benefits.

 

• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy) to articulate the benefits of our products to the world.

 

• Measure and optimize the buyer journey as it relates to product feature adoption and usage.

 

Marketing Operations

 

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.

 

• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

 

• Monitor and maintain data quality within the marketing database.

 

• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.